Title | SOS RUNNING MAN |
Brand | SIGMU SECOM |
Product / Service | SIGMU AED (AUTOMATED EXTERNAL DEFIBRILLATOR) |
Category | A08. Use of Licensed or Adapted Music |
Entrant | INSPIRE ADVERTISING Taipei, CHINESE TAIPEI |
Idea Creation | INSPIRE ADVERTISING Taipei, CHINESE TAIPEI |
Production | INNOVATION FILMS Tapei City, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Peggy Hsieh | Inspire Advertising | Executive Creative Director |
Joni Chou | Inspire Advertising | Associate Creative Director |
SHEN,YI-QUAN | Innvate Films | Director |
Kimmy Liao | Innvate Films | Producer |
Edward Tai | Inspire Advertising | Account Director |
Daphne Yu | Inspire Advertising | Account Director |
Tony Chang | Inspire Advertising | Account Director |
Phoenix Yu | Inspire Advertising | Account Executive |
Slash Yin | Inspire Advertising | Associate Creative Director |
Frances Chen | Inspire Advertising | Account Executive |
AED is considered as a low relevancy and non- non motivational device in Taiwan. They are only required to be equipped in public places. However, according to client, SIGMU’s research, There are over 80% cardiac arrest’s victims occurred at home. There are only 5 minutes of “golden time” to save lives. Therefore our communication strategy is create the needs for people to allocated in their community.