ART OF TIME

Short List
TitleART OF TIME
BrandSEIKO HOLDINGS CORPORATION
Product / ServiceSEIKO
CategoryA12. Achievement in Production
EntrantAOI PRO Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Idea Creation 2 ISOBAR Tokyo, JAPAN
PR DENTSU PUBLIC RELATIONS Tokyo, JAPAN
Production AOI PRO Tokyo, JAPAN

Credits

Name Company Position
Wataru Yamamoto Dentsu inc. Creative Director
Kazuhiro Amano DENTSU INC. Strategic Planner
Kazuyoshi Ochi DENTSU INC. Communication Planner
Yu Takahashi DENTSU INC. Art Director
Satomi Takeda DENTSU INC. Copywriter
Masaya Nakamura DENTSU INC. Account Exective
Kazue Marushima DENTSU INC. Account Exective
Takashi Omori DENTSU ISOBAR INC. Producer
Kei Takahashi AOI Pro. Inc. Director
Takuo Saito AOI Pro. Inc. Producer
Sota Yoshida AOI Pro. Inc. Producer
Kana Terashima AOI Pro. Inc. Digital Coordinator
Hiroki Ando Freelance Cinematographer
Makoto Jukuroki Freelance Lighting Designer
Azusa Kawano TATEO inc. Production Designer
Mitsuaki Kayanuma GIVS Special Effect
Yusuke Uchiyama otoco Inc. Music Producer
Etsuko Yakushimaru MIRAI records Singer
Shinji Hattori Seiko Holdings Corporation Client
Shinji Hattori Seiko Holdings Corporation Client

Brief Explanation

Seiko craftsmen created a delicate Rube Goldberg Machine comprised of an astonishing 1200 intricate parts, some as small as 0.7mm.

Results

47 different parts totaling 1200 in all were used with the smallest measuring at 0.7 mm. The Rube Goldberg Machine was precisely calculated to prevent the lag of even one part which could bring it all to a stop. It is truly a music video packed with the craftsmanship of a high quality watch.

Links

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