WOK

Short List
TitleWOK
BrandTIGER
Product / ServiceTIGER
CategoryA04. Production Design / Art Direction
EntrantTHE SWEET SHOP Bangkok, THAILAND
Idea Creation DROGA5 SYDNEY Sydney, AUSTRALIA
Production THE SWEET SHOP Bangkok, THAILAND

Credits

Name Company Position
Edward Pontifex The Sweet Shop Executive Producer
Wilf Sweetland The Sweet Shop Managing Partner
SEGA The Sweet Shop Director
David Nobay Droga5 Chief Creative Officer
Andy Fergusson Droga5 Creative Director
Gavin Chimes Droga5 Copywriter
Tommy Cehak Droga5 Art Director
Holly Alexander Droga5 Agency Executive Producer
Daniel Ho The Sweet Shop Executive Producer

Brief Explanation

Born on the streets of Asia, Tiger Beer is the number one beer in hawker centres, street food stalls and night markets around the region. The brand takes the heat, energy and passion of this food movement to the world with a powerful new film that brings heroics to street food and honours the universal and central symbol of Asian cuisine - the wok.