SWIMMING SALMON FILLET

TitleSWIMMING SALMON FILLET
BrandSHIZUOKA BROADCASTING STATION
Product / ServiceEDUCATIONAL TV PROGRAM LEARNING ABOUT FISH
CategoryC01. Viral Film
EntrantI&S BBDO Tokyo, JAPAN
Idea Creation I&S BBDO Tokyo, JAPAN

Credits

Name Company Position
Masaki Honda BBDO Japan Creative Director
Tatsuro Kumaki I&S BBDO inc. Copywriter
Yoshiyuki Kaneko I&S BBDO inc. Art Director
Yoshihisa Ogata I&S BBDO inc.e Executive Creative Director
Risa Taoka I&S BBDO inc. Planner
Reiji Tachibana Niban Kobo Producer
Yuji Shikii Niban Kobo Producer
Shingo Hashimoto Niban Kobo Director
Seitaro Namba Niban Kobo Cameraman

Brief Explanation

Do children believe it if salmon fillets are swimming? Fish has been playing a very important role in Japanese culture. But, fish-eating habit and interest in fish has been declining. There even are rumors that urban children believe salmon is swimming in the shape of fillets. We developed robotic salmon fillets and experimented to get to the bottom of this urban legend. This is a social experiment done at an aquarium in Japan to promote an upcoming TV program learning about fish.

Links

Video URL