REXONA LIFT EXPERIMENT
| Title | REXONA LIFT EXPERIMENT |
| Brand | UNILEVER |
| Product / Service | REXONA |
| Category | B01. Fast Moving Consumer Goods |
| Entrant | R/GA Singapore, SINGAPORE |
| Idea Creation | R/GA Singapore, SINGAPORE |
| Production | R/GA Singapore, SINGAPORE |
Credits
| Name | Company | Position |
|---|---|---|
| Nina Ee | R/GA Media Group | Senior Copywriter |
| Melvin Lim | R/GA Media Group | Art Director |
| Sami Jaaskelainen | R/GA Media Group | Executive Producer |
| Ays Tan | R/GA Media Group | Content Producer |
| Mary Tan | R/GA Media Group | Producer |
| Joyce Yee | R/GA Media Group | Account Director |
| Riku Vassinen | R/GA Media Group | Strategy Director |
| Katie Hardy | Unilever APAC | Global Brand Director |
| Patrick Reyes | Unilever APAC | Senior Global Brand Manager |
| Vim Shanmugam | Brand New Media | Producer |
| Guilad Kahn | NA (Freelance) | Film Director |
| Ryan Seet | Bra | Director of Photography |
| David Brown | R/GA Media Group | Regional Executive Creative Director |
| Samuel Poh | R/GA Media Group | Associate Creative Director |
| Mark Tipper | R/GA Media Group | Executive Creative Director |
Brief Explanation
An attractive girl walks into a lift which is occupied by unsuspecting members of the public. A question is posed to viewers: “What would you do if you were in a lift with someone who has body odour?” Viewers then get a peek behind-the-scenes, where the lift is being rigged with hidden cameras. What do these cameras catch? Several members of the public reacting to our actress’s body odour by covering their noses and turning their faces away. The talent exits the lift, and immediately the remaining people in the lift start commenting about how bad she smells. The film ends reminding viewers not to let body odour get in their way, and to stay dry and fresh all day, with Rexona.