LOVE LETTER
| Title | LOVE LETTER |
| Brand | TAIWAN WACOAL |
| Product / Service | SPORTS BRA |
| Category | B02. Durable Consumer Goods |
| Entrant | X-LINE HYPERMEDIA Taipei, CHINESE TAIPEI |
| Idea Creation | X-LINE HYPERMEDIA Taipei, CHINESE TAIPEI |
| Media | MEDIA PALETTE (TAIWAN) Taipei, CHINESE TAIPEI |
| Production | KEY POINT PRODUCTION LTD. Taipei, CHINESE TAIPEI |
| Production 2 | LAPCC CO., LTD. Taipei, CHINESE TAIPEI |
Credits
| Name | Company | Position |
|---|---|---|
| Mark Chang | X-Line Hypermedia Ltd. | EVP |
| Alien Chen | X-Line Hypermedia Ltd. | CD |
| Jerry Liu | X-Line Hypermedia Ltd. | CD |
| Tomas Wang | X-Line Hypermedia Ltd. | Senior Copy |
Brief Explanation
A guy is sitting on the lorry moving to somewhere new. Suddenly the girl who’s riding a bike with a love letter is trying to catch him up. However, the girl falls off because of her unfit bra. At this moment, the God of Destiny appear in front of her and offer her a better option - Wacoal Sports Bra. As soon as she puts it on, she turns into “Wow Girl” and her destiny is different after that…