AHHH GRRR. THIS IS PURE.

TitleAHHH GRRR. THIS IS PURE.
BrandPURE INTERNATIONAL
Product / ServicePURE FITNESS / PURE YOGA
CategoryA07. Travel, Transport & Leisure
EntrantPURE INTERNATIONAL Hong Kong, HONG KONG
Idea Creation PURE INTERNATIONAL Hong Kong, HONG KONG
Media PURE INTERNATIONAL Hong Kong, HONG KONG
PR PURE INTERNATIONAL Hong Kong, HONG KONG
Production IGLOO FILM Hong Kong, HONG KONG

Credits

Name Company Position
Marc Scott Pure International Creative Director
Gary Wise Pure International Regional Marketing Director
Ezra Emerson Igloo Film Managing Director

Brief Explanation

The film is built around a soundtrack of organic sounds recorded in Pure Fitness and Yoga studios and the expressions people make, both facially and vocally, whilst exercising, culminating in a 'Pure' moment: Feel the AHHH of Yoga. Get the GRRR of Fitness - the zone where nothing else exists - just you. Everything was shot on location at Pure facilities using in-house instructors as talent.