Title | THE MOST IMPORTANT JOB |
Brand | MURUGAPPA GROUP |
Product / Service | COLAMANDALAM FERTILIZERS, PARRY'S SUGAR, PARRY AGRO TEA, BSA & HERCULES CYCLES E |
Category | C01. Viral Film |
Entrant | MURUGAPPA GROUP Chennai, INDIA |
Idea Creation | MURUGAPPA GROUP Chennai, INDIA |
Name | Company | Position |
---|---|---|
Vijayalakshmi D | Murugappa Group | Senior AVP |
For many decades now, we at the Murugappa Group have been deeply involved in agriculture through three of our businesses - Coromandel, EID Parry and Parry Agro. We have grown together with our farmer friends across India, and felt we should make an effort to raise awareness about the farmer and farming among the urban population. Please note we are not talking about monetary contributions or donations. Several organisations and initiatives are already working to support farmers in need and we say, more power to them! The video plan was to build awareness about farmers, farming and our agricultural heritage that needs to be preserved and nurtured among people in urban India, particularly the youth. We began our efforts with this video as a small gesture of gratitude to acknowledge all that the farmer brings to our lives.