Title | "NEVER WALK ALONE" |
Brand | DANCHURCHAID (DCA) |
Product / Service | DCA MINE ACTION |
Category | A15. Charities & Appeals |
Entrant | GREY GROUP Singapore, SINGAPORE |
Idea Creation | GREY GROUP Singapore, SINGAPORE |
Media | MEDIACOM Hamburg, GERMANY |
Production | GREAT GUNS London, UNITED KINGDOM |
Production 2 | CUTTERS Tokyo, JAPAN |
Production 3 | YESSIAN MUSIC Detroit, USA |
Contributing | DANCHURCHAID DCA Copenhagen, DENMARK |
Name | Company | Position |
---|---|---|
Konstantin Popovic | Grey Group Singapore | Global Business Director & Executive VP |
Till Hohmann | Grey Group Singapore | Executive Creative Director and VP |
Antonio Bonifacio/Luis Fabra/James Dickinson/Rasiyqah Rahman | Grey Group Singapore | Conceptual Lead and Creative Team |
Brendan Cravitz, Lauren Reilly | Grey Group Singapore | Agency Producers |
Brian Yessian | Yessian Music | CCO |
Richard MacCormac | DanChurchAid (DCA) | Head of Mine Action/Safer Communities |
Mathew Alden/ Ann Suthida Sihasavetra/ Sinthop Sophon (Jeab)/ Nattachai Kitjanawanchai (Nut Art) | Great Guns | Film Production Team |
Nikolaj Sondergaard/ Christian Sophus Ehlers/ Anne Kristine Erhardsen/ Camilla Tollstorff Ardilso/ Mulle Juul Korsholm/ Anne Mousten/ Tobias Juhler Maureschat | DanishChurchAid (DCA) | Client Team |
Suresh Ramaswamy/ Karishma Menon/ JunJek Low | Grey Group Singapore | Digital and Social Media Lead Team |
James Teh | Great Guns | Director |
Michael Dragovic/ Jeff Dittenber/ Richard Rodgers/ Oscar Hammerstein II | Yessian Music | Sound Team |
Timo Otsuki/ Shumpei Negami | Cutters | Film Production Team |
Ryan McGuire/ Ben Conkey/ Toshiki Kamei/ Dr. Yu/ Tomomi Ogawa | Cutters | Editing and Post Production Team |
Huma Qureshi, Yanrong Pang | Grey Group Singapore | PR Team |
This film starts like it's about "the beautiful game" from a football (as in: soccer) related brand. Accompanied by the iconic hymn "You'll never walk alone", sung by fans in stadiums around the world, the camera pans past footballs beautifully placed on a light-board. All kinds of balls: old and new, bought or handmade. As the choir reaches the first peak, things change: a boy comes into view, asking the audience: "Did you see the bomb?" Just as you are wondering what he is talking about the camera goes wide and reveals the boy's missing foot. He makes his away along the balls and places a "Danger Mine" sign next to a bomblet from a cluster bomb - which disturbingly looks like a ball. Title cards urge to support #ClearThePitch and DCA in the effort to eradicate mines and unexploded ordinance killing or maiming children just wanting to play ball.