THE AMAZING PATEO NAVIGATOR
| Title | THE AMAZING PATEO NAVIGATOR |
| Brand | PATEO |
| Product / Service | AUTOMOTIVE |
| Category | B03. Cars & Automotive Products & Services |
| Entrant | MCCANN SHANGHAI, CHINA |
| Idea Creation | MCCANN SHANGHAI, CHINA |
| Production | GWANTSI Shanghai, CHINA |
Credits
| Name | Company | Position |
|---|---|---|
| Ng Tian It | McCann Shanghai | Chief Creative Officer |
| Tomaz Mok | McCann Shanghai | Chairman |
| Sun Tao | McCann Shanghai | Creative Director |
| Ronnie Lu | McCann Shanghai | Art Director |
| Cheng Cheng | McCann Shanghai | Agency Producer |
| Hadi Shuaib | GWANTSI Prodctions | Art Director |
Brief Explanation
Our client, Pateo group, wanted to initiate an ad campaign to rapidly gain more segment market share from onboard navigator category with their newly invented navigator product. Consumer generally feels that apart from map and voice navigation, onboard navigator doesn’t have any other distinctive or useful functions.