Title | HAIRY NOSE |
Brand | WILD AID |
Product / Service | ENVIRONMENT ORGANLIAZTION |
Category | A14. Public Sector & Awareness Messages |
Entrant | McCANN WORLDGROUP Shanghai, CHINA |
Idea Creation | McCANN WORLDGROUP Shanghai, CHINA |
Production | SHANGHAI FORTUNE CREATIVE COMPANY, CHINA |
Name | Company | Position |
---|---|---|
Ng Tian It | McCann Shanghai | Chief Creative Officer |
Tomaz Mok | McCann Shanghai | Chairman |
Johnson Sheng | McCann Shanghai | Creative Director |
Ray Tang | McCann Shanghai | Creative Director |
Yao Sheng | McCann Shanghai | Account Director |
Bill Bo | McCann Shanghai | Account Director |
King Bao | McCann Shanghai | Art Director |
Jay Caplan | McCann Shanghai | English Writer |
Christine Chen | McCann Shanghai | Agency Producer |
George Ooi | McCann Shanghai | Agency Producer |
Chris Xu | GWANTSI Prodctions | Director |
The first week, the viral video earned 1.25 million views. Our WeChat sticker set earned over 30 000 downloads and over 100 000 shares, making the #3 most shared set on WeChat that week. Until April 20 2016, trackable online video views on Chinese websites reached 1.7 million views and internationally reached over 160,000 views on Youtube and Vimeo. Millions of viewers will have seen the outdoor billboards in Shanghai and Beijing. Over 15 international media outlets including BBC, the Guardian, and South China Morning Post also reported on the campaign, forwarded by over 17 domestic Chinese media outlets. And most importantly, followers of GOblue increased more than 600%.