HAIRY NOSE

TitleHAIRY NOSE
BrandWILD AID
Product / ServiceENVIRONMENT ORGANLIAZTION
CategoryA14. Public Sector & Awareness Messages
EntrantMcCANN WORLDGROUP Shanghai, CHINA
Idea Creation McCANN WORLDGROUP Shanghai, CHINA
Production SHANGHAI FORTUNE CREATIVE COMPANY, CHINA

Credits

Name Company Position
Ng Tian It McCann Shanghai Chief Creative Officer
Tomaz Mok McCann Shanghai Chairman
Johnson Sheng McCann Shanghai Creative Director
Ray Tang McCann Shanghai Creative Director
Yao Sheng McCann Shanghai Account Director
Bill Bo McCann Shanghai Account Director
King Bao McCann Shanghai Art Director
Jay Caplan McCann Shanghai English Writer
Christine Chen McCann Shanghai Agency Producer
George Ooi McCann Shanghai Agency Producer
Chris Xu GWANTSI Prodctions Director

Brief Explanation

The first week, the viral video earned 1.25 million views. Our WeChat sticker set earned over 30 000 downloads and over 100 000 shares, making the #3 most shared set on WeChat that week. Until April 20 2016, trackable online video views on Chinese websites reached 1.7 million views and internationally reached over 160,000 views on Youtube and Vimeo. Millions of viewers will have seen the outdoor billboards in Shanghai and Beijing. Over 15 international media outlets including BBC, the Guardian, and South China Morning Post also reported on the campaign, forwarded by over 17 domestic Chinese media outlets. And most importantly, followers of GOblue increased more than 600%.