MINI SONATA

TitleMINI SONATA
BrandHYUNDAI MOTOR COMPANY
Product / ServiceSONATA
CategoryB03. Cars & Automotive Products & Services
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Media INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
PR INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production PLANIT PRODUCTION Seoul, SOUTH KOREA
Production 2 GIANT STEP Seoul, SOUTH KOREA
Production 3 ASAP Seoul, SOUTH KOREA
Production 4 STONE SOUND Seoul, SOUTH KOREA
Production 5 EDITIN Seoul, SOUTH KOREA
Production 6 617 Seoul, SOUTH KOREA
Production 7 VIXEN STUDIO Seoul, SOUTH KOREA

Credits

Name Company Position
JEREMY CRAIGEN INNOCEAN Worldwide Chief Creative Officer
JUNG A KIM INNOCEAN Worldwide Executive Creative Director
SUMMER SHIN INNOCEAN Worldwide Copywriter
YOUNGHO HWANG INNOCEAN Worldwide Art Director
JUNKYU LEE INNOCEAN Worldwide Copywriter
MIZIN LEE INNOCEAN Worldwide Art Director
SANGKWON PARK INNOCEAN Worldwide Art Director
GAHONG CHOI INNOCEAN Worldwide Copywriter
SEUNGHA RHEE INNOCEAN Worldwide Copywriter
MINJU GO INNOCEAN Worldwide Art Director
BAESUNG KIM INNOCEAN Worldwide Producer
TAEYONG KIM INNOCEAN Worldwide Executive Vice President
HEEGON SUH INNOCEAN Worldwide Sr. Account Director
CHULSEOK CHOI INNOCEAN Worldwide Director
JEONGTAE LEE INNOCEAN Worldwide Sr. Account Manager
SEONHWA HWANG INNOCEAN Worldwide Account Manager
ROUN LEE INNOCEAN Worldwide Account Executive
GUNWOO OH INNOCEAN Worldwide Sr. Account Manager
KYUNGTAE KIM INNOCEAN Worldwide Sr. Account Manager
HYUNGKYUN KIM Planit Production Executive Producer
JUHEE LEE Planit Production Producer
KIHWAN HWANG 617 Director
JONGGEUN HAN 617 Assistant Director
KOZZY kozzy film Director Of Photography
SUNGNAM PARK hong's lighting Gaffer
MISUN OH TEAMOHMISUN Art Director
YURI JUNG Giantstep Editor
WONHEE CHO ASAP Sound Supervisor
SEJIN YOU Editin Editor
WONSEOK KO post LUCID colour Colorist

Brief Explanation

Through the Hyunjun’s real story, we show what the car’s meaning for disabled children and the development of Mini SONATA will show how great pleasure to give this child. There are about 1.4 million visually impaired kids in the world. As even bumper cars in amusement parks are a big challenge for them, driving in real life is a dream out of their reach. Our purpose was to provide them a driving pleasure. As driving will not be possible otherwise, we intended for the kids to experience a driving pleasure by a newly developed car just for them. Numerous Medias and SNS have praised on the fact that it is an innovative car that gives a driving pleasure to everyone. After 3 month opening of the playground, total visitor of 716,627 have visited, and 3,003 kids have experienced the Mini SONATA. It’s popular to both kids and parents.

Links

Video URL