MEN IN BLACK; COLORFUL SENSATION IN BLACK

TitleMEN IN BLACK; COLORFUL SENSATION IN BLACK
BrandLG ELECTRONICS
Product / ServiceOLED TV
CategoryC01. Viral Film
EntrantKREMA WORLDWIDE Seoul, SOUTH KOREA
Idea Creation KREMA WORLDWIDE Seoul, SOUTH KOREA

Credits

Name Company Position
Marius van de Weerd CZAR Producer

Brief Explanation

‘Perfect black creates the perfect color’ is the key claim of LG OLED TV. To let people easily and interestingly understand what the ‘perfect black’ enhances, we came up with an idea of Men in Black! We’ve casted a group of ‘Men in Black (men who are wearing the black outfit)’ to make them represent the OLED TV’s perfect black, and make them build up a wall by themselves behind several different color objects in a public places to give people a little warm hearted smiling at the same time. Men fully dressed in black from head to toe get a lot of attention everywhere they go! Don’t underestimate the power of black for a true color experience.

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