KEEP #EARN TO BE FREE#
| Title | KEEP #EARN TO BE FREE# |
| Brand | KEEP |
| Product / Service | KEEP APP |
| Category | B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
| Entrant | KARMA ADVERTISING Shanghai, CHINA |
| Idea Creation | KARMA ADVERTISING Shanghai, CHINA |
Credits
| Name | Company | Position |
|---|---|---|
| Kama | KARMA Advertising | Founder & Creative Director |
| Marcus | KARMA Advertising | Creative Director |
| Wang Shuai | KARMA Advertising | Head of Art |
| Atin | KARMA Advertising | Designer & Illustrator |
| Roc | KARMA Advertising | Designer & Illustrator |
| Tina | KARMA Advertising | Copywriter |
| Jean | KARMA Advertising | Account Director |
| Rino | KARMA Advertising | Account Manager |
| Mia | KARMA Advertising | Senior Account Execution |
Brief Explanation
In the first half of the video, we attracted the audiences’ attention by showcasing some postures of excellent and amazing control of bodies by masters. And then it turns into daily scenes, talents were repeating the exercise throughout the day to tell the audience that they are not born this way. They keep training day by day. And then we explained behind these, there are tough daily practices to earn to be free.