KINDLE FILM 4 (ANTI GLARE & BACKLIGHT)
| Title | KINDLE FILM 4 (ANTI GLARE & BACKLIGHT) |
| Brand | AMAZON INDIA |
| Product / Service | KINDLE |
| Category | A04. Durable Consumer Goods |
| Entrant | OGILVY & MATHER Bangalore, INDIA |
| Idea Creation | AMAZON Bangalore, INDIA |
| Production | CURIOUS Mumbai, INDIA |
Credits
| Name | Company | Position |
|---|---|---|
| Kainaz Karmakar | Ogilvy & Mather | Executive Creative Director |
| Harshad Rajadhyaksha | Ogilvy & Mather | Executive Creative Director |
| Ramakrishnan Hariharan | Ogilvy & Mather | Senior Creative Director |
| Nishant Jethi | Ogilvy & Mather | Creative Director Art |
| Vinay Pawaskar, Ashok Karkala, Mahesh Ambaliya, Harshada Shinde, Vikrant Rajan | Ogilvy & Mather | Creative Team |
| Kiran Ramamurthy | Ogilvy & Mather | Senior Vice President |
| Megha Jadhav | Ogilvy & Mather | Client Services Director |
| Deepa Kalwani | Ogilvy & Mather | Account Director |
| Avni Rao | Ogilvy & Mather | Account Director |
| Tanushree Dutta | Ogilvy & Mather | Senior Account Executive |
| Sreenesh Bhat | Ogilvy & Mather | Senior Vice President (Planning) |
| Shreyaa Ranjan | Ogilvy & Mather | Group Head (Planning) |
| Aarati Kakkad | Curious | Director |
| Shahzad Bhagwagar | Curious | Producer |
Brief Explanation
The film has a series of playful interactions between an old couple as each of them try to disrupt the other’s reading by pulling off the shade in the sunlight so that the screen glares and by switching off the lamp at night so that there is not light to read. In both cases, the Kindle’s anti-glare feature and adjustable light for strain-free reading, allows for uninterrupted reading.