KINDLE FILM 3 (FONT SIZE)
| Title | KINDLE FILM 3 (FONT SIZE) |
| Brand | AMAZON INDIA |
| Product / Service | KINDLE |
| Category | A04. Durable Consumer Goods |
| Entrant | OGILVY & MATHER Bangalore, INDIA |
| Idea Creation | AMAZON Bangalore, INDIA |
| Production | CURIOUS Mumbai, INDIA |
Credits
| Name | Company | Position |
|---|---|---|
| Kainaz Karmakar | Ogilvy & Mather | Executive Creative Director |
| Harshad Rajadhyaksha | Ogilvy & Mather | Executive Creative Director |
| Ramakrishnan Hariharan | Ogilvy & Mather | Senior Creative Director |
| Nishant Jethi | Ogilvy & Mather | Creative Director Art |
| Vinay Pawaskar, Ashok Karkala, Mahesh Ambaliya, Harshada Shinde, Vikrant Rajan | Ogilvy & Mather | Creative Team |
| Kiran Ramamurthy | Ogilvy & Mather | Senior Vice President |
| Megha Jadhav | Ogilvy & Mather | Client Services Director |
| Deepa Kalwani | Ogilvy & Mather | Account Director |
| Avni Rao | Ogilvy & Mather | Account Director |
| Tanushree Dutta | Ogilvy & Mather | Senior Account Executive |
| Sreenesh Bhat | Ogilvy & Mather | Senior Vice President (Planning) |
| Shreyaa Ranjan | Ogilvy & Mather | Group Head (Planning) |
| Aarati Kakkad | Curious | Director |
| Shahzad Bhagwagar | Curious | Producer |
Brief Explanation
A little girl is reading intently on her Kindle while her mother is lying down on a sofa behind her. The mother preens her neck to try and read along with the daughter but she struggles a bit as it’s quite far away. The daughter understands that her mother is trying to read, and with a slight smile, uses the font feature of the Kindle to increase the font size so that her mother can read easily. Her mother smiles, lays back comfortably on the sofa and both her and her daughter continue to read together.