Title | GUINNESS BATIK |
Brand | DIAGEO |
Product / Service | GUINNESS |
Category | B01. Fast Moving Consumer Goods |
Entrant | BBDO INDONESIA Jakarta, INDONESIA |
Idea Creation | BBDO INDONESIA Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Randy Rinaldi | BBDO Indonesia | Executive Creative Director |
Axel Widjaja | BBDO Indonesia | Creative Group Head |
Ario Danar | BBDO Indonesia | Creative Director |
Jasmine Tamara | BBDO Indonesia | Copywriter |
Florian Widjaja | BBDO Indonesia | Account Director |
Ezra Nathannael | BBDO Indonesia | Planning Director |
The film centers around the five prominent batik patterns in Indonesia from the many regions of the country. The first is the Papua batik, with patterns inspired by nature. The second is the Jambi batik, known for their symmetry and balance. The third is the Kalimantan batik, noted for their strength and influenced by their warriors. The fourth is the Cirebon batik, with both Chinese and local influences drawn on the cloth. The fifth is the Bali batik, which takes inspiration from the myriad of international cultures on the island. In the end, Guinness celebrates the unity of Indonesia through batik and it's reflected by their limited edition batik pack.