GUINNESS BATIK

TitleGUINNESS BATIK
BrandDIAGEO
Product / ServiceGUINNESS
CategoryB01. Fast Moving Consumer Goods
EntrantBBDO INDONESIA Jakarta, INDONESIA
Idea Creation BBDO INDONESIA Jakarta, INDONESIA

Credits

Name Company Position
Randy Rinaldi BBDO Indonesia Executive Creative Director
Axel Widjaja BBDO Indonesia Creative Group Head
Ario Danar BBDO Indonesia Creative Director
Jasmine Tamara BBDO Indonesia Copywriter
Florian Widjaja BBDO Indonesia Account Director
Ezra Nathannael BBDO Indonesia Planning Director

Brief Explanation

The film centers around the five prominent batik patterns in Indonesia from the many regions of the country. The first is the Papua batik, with patterns inspired by nature. The second is the Jambi batik, known for their symmetry and balance. The third is the Kalimantan batik, noted for their strength and influenced by their warriors. The fourth is the Cirebon batik, with both Chinese and local influences drawn on the cloth. The fifth is the Bali batik, which takes inspiration from the myriad of international cultures on the island. In the end, Guinness celebrates the unity of Indonesia through batik and it's reflected by their limited edition batik pack.

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