CAKE
| Title | CAKE |
| Brand | CHARTERED ACCOUNTANTS |
| Product / Service | SMALL BUSINESS ACCOUNTING |
| Category | A09. Financial Products & Services |
| Entrant | JOY Sydney, AUSTRALIA |
| Idea Creation | JOY Sydney, AUSTRALIA |
| Production | HECKLER Sydney, AUSTRALIA |
| Production 2 | SONAR MUSIC Sydney, AUSTRALIA |
Credits
| Name | Company | Position |
|---|---|---|
| Scott Zuliani | Joy | Art Director |
| Roy Leibowitz | Joy | Copywriter |
| Dan Barrett | Joy | Senior Copywriter |
| Simon Robson | Heckler/Sixty40 | Creative Director |
| Nicole Milward | Joy | Strategy Partner |
| Oscar Birken | Joy | Agency Producer |
| Sophie Van Geldermalsen | Joy | Account Director |
| Bonnie Law | Heckler | Executive Producer |
| Will Alexander | Heckler | Executive Producer |
| Tom Corbett | Heckler | Lead 3D |
| Adrianna Spanos | Heckler | Post Producer |
| Alejandro Gomez | Sonar Music | Composer |
| Matteo Zingales | Sonar Music | Sonar Music |
| David McCormack | Sonar Music | Composer |
| Sophie Haydon | Sonar Music | Producer |
| Sophie Haydon | Sonar Music | Producer |
| Alexandre Dubosc | Alexandre Dubosc | Artist |
| Steve Back | Joy | Executive Creative Director |
| Erin Parry | Joy | Account Director |
Brief Explanation
The film demonstrates the many ingredients that need to work together for a small business to grow into a successful corporation in today’s fast paced marketplace. The story is told with the spinning layers of an elaborate zoetrope cake. It all starts with a great product. Then you need careful financial planning and the right business advice to grow your small business into a global empire. In an age where everyone has a voice in a global marketplace (as demonstrated by the twitter birds bringing their product to the world) it’s more important than ever to make considered, educated decisions for your business, right from the start.