FAMILY TRIP

TitleFAMILY TRIP
BrandTOYOTA TAIWAN
Product / ServiceWE CONVEY A MESSAGE: "FAMILY, IS LIKE A TRIP. STAYING TOGETHER IS THE DESTINATIO
CategoryB03. Cars & Automotive Products & Services
EntrantTTI ELECTRONICS ASIA Taiwan, CHINESE TAIPEI
Idea Creation HO-YUAN MARKETING CO.,LTD. Taipei, CHINESE TAIPEI
Production BOKU FILMS Taipei, CHINESE TAIPEI

Credits

Name Company Position
Wen Hsin Huang Ho-Yuan Marketing Co., Ltd. Account Director
Yi Chieh Tsai Ho-Yuan Marketing Co., Ltd. Account Executive
Kurt Lu Kurt's works Director
Ya Hui Hsiao BOKU Film Executive Producer

Brief Explanation

The microfilm,Family Trip, shows the anticipation of all parents. Even though the children may not remember that the parents will. The joyfulness during the trip is the most important thing. By the special telling, the director presents the shared traveling memories between three generations. Then, we convey a message: "Family is like a trip. Staying together is the destination." to the audience. We hope people could cherish the time when they stay with their family and spend more time to accompany with them. Furthermore, we want to raise attention to the social issue regarding aging and longterm care which the developed countries are suffering.

Links

Video URL