Title | FAMILY TRIP |
Brand | TOYOTA TAIWAN |
Product / Service | WE CONVEY A MESSAGE: "FAMILY, IS LIKE A TRIP. STAYING TOGETHER IS THE DESTINATIO |
Category | B03. Cars & Automotive Products & Services |
Entrant | TTI ELECTRONICS ASIA Taiwan, CHINESE TAIPEI |
Idea Creation | HO-YUAN MARKETING CO.,LTD. Taipei, CHINESE TAIPEI |
Production | BOKU FILMS Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Wen Hsin Huang | Ho-Yuan Marketing Co., Ltd. | Account Director |
Yi Chieh Tsai | Ho-Yuan Marketing Co., Ltd. | Account Executive |
Kurt Lu | Kurt's works | Director |
Ya Hui Hsiao | BOKU Film | Executive Producer |
The microfilm,Family Trip, shows the anticipation of all parents. Even though the children may not remember that the parents will. The joyfulness during the trip is the most important thing. By the special telling, the director presents the shared traveling memories between three generations. Then, we convey a message: "Family is like a trip. Staying together is the destination." to the audience. We hope people could cherish the time when they stay with their family and spend more time to accompany with them. Furthermore, we want to raise attention to the social issue regarding aging and longterm care which the developed countries are suffering.