LION

TitleLION
BrandAMAZON JAPAN
Product / ServiceAMAZON PRIME
CategoryA06. Retail, e-Commerce, Restaurants & Fast Food Chains
EntrantHAKUHODO INC. Tokyo, JAPAN
Idea Creation HAKUHODO INC. Tokyo, JAPAN
Media HAKUHODO INC. Tokyo, JAPAN
Production AOI PRO Tokyo, JAPAN

Credits

Name Company Position
Setsuko Habaki HAKUHODO INC. Creative Director
Satoru Iki HAKUHODO INC. Planner
Norihito Matsubara HAKUHODO INC. Account Director
Daiji Inaba HAKUHODO INC. Account Executive
Kohei Matsuda AOI Pro. Inc. Producer
Yuya Tajima AOI Pro. Inc. Production Manager
Naoko Tajima Freelance Director
Naoki Noda Freelance Director Of Photography
Mugi Oikawa REDHILL Editor
Yusuke Uchiyama Otoco Music

Brief Explanation

A couple had a baby and gained a new family member in their life with a dog. With the couple being busy taking care of the baby, they cannot give much attention to the dog. Since the baby scared of the dog, the dog is left alone out of the family and starts to feel isolated. What the father bought from Amazon, when he saw the situation, was a lion’s mane that dog could wear. This was an idea he came up with when he saw the baby’s favorite stuffed lion. The dog enters the room with lion’s mane on it. Then comes the tense moment when they see how the baby reacts to it.