ANTHEM

TitleANTHEM
BrandSAMSUNG
Product / ServiceSAMSUNG GALAXY S7
CategoryA12. Corporate Image & Sponsorship
EntrantLEO BURNETT SYDNEY, AUSTRALIA
Idea Creation LEO BURNETT SYDNEY, AUSTRALIA
Idea Creation 2 LEO BURNETT CHICAGO, USA
Production HUMAN Los Angeles, USA
Production 2 CARTEL Los Angeles, USA
Production 3 A52 VFX Los Angeles, USA

Credits

Name Company Position
Britt Nolan Leo Burnett USA Chief Creative Officer USA
Nils Eberhardt & Dave Govier Leo Burnett Senior Creatives
Matt Blitz Leo Burnett Chicago Executive Producer
Christopher Cochrane & Brian Behling Leo Burnett Chicago Senior Producer
Radim Svoboda Leo Burnett Chicago SVP Global Account Director
Ashley Beam Leo Burnett Chicago Account Director
Huy Ngo Leo Burnett Chicago Global Account Supervisor
Emily Smith Leo Burnett Chicago Account Executive
Kara Yang Leo Burnett Chicago SVP Global Strategy Director
Christopher Bridgland Leo Burnett Chicago Strategy Director
Peggy Walter Leo Burnett Chicago VP, Director of Celebrity Services
Chris Clark Leo Burnett Chicago Director of Music
Younghee Lee Samsung EVP, Global Marketing for IT and Mobile Division
Pio Schunker Samsung SVP Global Head of Integrated Marketing
John Chang Young Kim Samsung Global Head of Experiential Marketing
Daniel Taehyun Kim Samsung Global Partnership Manager
Alison Daeun Han Samsung Global Partnership Assistant Manager
Christopher Barnes Human Music Composer
Matthew O’Malley  Human Arranger
Daryl Pinsdorf  Human Sound Designer
Gareth Williams, Daryl Pinsdorf, and Matthew O’Malley Human Creative Directors
Jonathan Sanford Human Executive Producer
Zach Wakefield a52 VFX Producer
Andy McGraw Cartel Editor
Mark Tutssel Leo Burnett Worldwide Global Chief Creative Officer
Grant McAloon Leo Burnett Executive Creative Director
Vince Lagana Leo Burnett Executive Creative Director
Scott Huebscher Leo Burnett Creative Director
Amanda Quested Leo Burnett Head of Client Service
Brendan Swansborough Leo Burnett Senior Account Director

Brief Explanation

In this film we see Samsung technology help people from around the world sing an anthem made up of lines from different national anthems. Starting with a girl on an Australian beach singing a lyric from the anthem of Botswana, each line is shared thanks to Samsung technology, allowing an ever-increasing number of people to add their voices to this international anthem. As it reaches its climax, we see that the anthem has travelled all the way to the Rio Olympics, where a crowd made up of athletes and spectators join as one to sing the final line. It is a symbol of the connections Samsung seeks to make in its ambition to create a world where there are no limits or borders to the ideas and inspiration we can all share with each other.