Title | VERTICAL STREET - A NEW TYPE OF CRASH TEST |
Brand | KIA MOTORS |
Product / Service | KIA GRAND CARNIVAL |
Category | B03. Cars & Automotive Products & Services |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Media | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Inmi Uhm | igloofilm | Producer |
Doohwuan Lee | igloofilm | Director |
Boumsu Park | Innocean Worldwide | Sr. Manager |
Injung Choi | Innocean Worldwide | Sr. Manager |
Junghwan Kim | Innocean Worldwide | Sr. Director |
Deok JW Hyun | Innocean Worldwide | Manager |
Joongkwan Yoon | Kia Motors | Marketing Supervisor |
Eunhee Kang | Kia Motors | Marketing Director |
Wooyoung Jang | Kia Motors | Marketing Manager |
Sunghun Jang | Kia Motors | Marketing Manager |
Han jun kyu | igloofilm | Cinematographer |
Jung seung hwan | Stone sound | Sound Design Arrangement |
Jungeun Park | igloofilm | Art Director |
Juyoung Ham | igloofilm | Special Effects |
Jung man Park | Wide East | Editor |
Hwang kyu beom | Wide East | Graphic Designer |
Instead of a traditional crash test against a stationary wall, we dropped the car from up high after building a 90-degree angle vertical street using 6219.6 meters of steel pipe. We then hoisted the Grand Carnival and dropped it from a height of 12.6 meters, which results in the exact same impact as a standard 56 km/h crash test.