VERTICAL STREET - A NEW TYPE OF CRASH TEST
| Title | VERTICAL STREET - A NEW TYPE OF CRASH TEST |
| Brand | KIA MOTORS |
| Product / Service | KIA GRAND CARNIVAL |
| Category | B03. Cars & Automotive Products & Services |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Media | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Production | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Credits
| Name | Company | Position |
|---|---|---|
| Inmi Uhm | igloofilm | Producer |
| Doohwuan Lee | igloofilm | Director |
| Boumsu Park | Innocean Worldwide | Sr. Manager |
| Injung Choi | Innocean Worldwide | Sr. Manager |
| Junghwan Kim | Innocean Worldwide | Sr. Director |
| Deok JW Hyun | Innocean Worldwide | Manager |
| Joongkwan Yoon | Kia Motors | Marketing Supervisor |
| Eunhee Kang | Kia Motors | Marketing Director |
| Wooyoung Jang | Kia Motors | Marketing Manager |
| Sunghun Jang | Kia Motors | Marketing Manager |
| Han jun kyu | igloofilm | Cinematographer |
| Jung seung hwan | Stone sound | Sound Design Arrangement |
| Jungeun Park | igloofilm | Art Director |
| Juyoung Ham | igloofilm | Special Effects |
| Jung man Park | Wide East | Editor |
| Hwang kyu beom | Wide East | Graphic Designer |
Brief Explanation
Instead of a traditional crash test against a stationary wall, we dropped the car from up high after building a 90-degree angle vertical street using 6219.6 meters of steel pipe. We then hoisted the Grand Carnival and dropped it from a height of 12.6 meters, which results in the exact same impact as a standard 56 km/h crash test.