CURV REAL TEST
| Title | CURV REAL TEST |
| Brand | SAMSONITE |
| Product / Service | CURV LINE PRODUCTS (LUGGAGES) |
| Category | B02. Durable Consumer Goods |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Media | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| PR | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Production | PLANIT PRODUCTION Seoul, SOUTH KOREA |
| Production 2 | LOVE FILM Seoul, SOUTH KOREA |
| Production 3 | LUCID COLOUR Seoul, SOUTH KOREA |
| Contributing | TAILOR Seoul, SOUTH KOREA |
| Contributing 2 | WIDE EAST Seoul, SOUTH KOREA |
| Contributing 3 | ASAP Seoul, SOUTH KOREA |
Credits
| Name | Company | Position |
|---|---|---|
| JEREMY CRAIGEN | INNOCEAN Worldwide | Chief Creative Officer |
| JUNG A KIM | INNOCEAN Worldwide | Executive Creative Director |
| WONHEE CHO | ASAP | Sound Supervisor |
| WONSEOK KO | post LUCID colour | Colorist |
| YOON KWAN CHOI | INNOCEAN Worldwide | Executive Director |
| SE JONG VAN | INNOCEAN Worldwide | Creative Director |
| MOON HEE CHO | INNOCEAN Worldwide | Copywriter |
| DAE SOO KIM | INNOCEAN Worldwide | Art Director |
| SUNG HA KIM | INNOCEAN Worldwide | Copywriter |
| CHANG HYEONG LEE | INNOCEAN Worldwide | Art Director |
| HYUN KYU LIM | INNOCEAN Worldwide | Account Supervisor |
| SEO HYUN JIN | INNOCEAN Worldwide | Account Executive |
| JONG HYUN NAM | INNOCEAN Worldwide | Account Executive |
| JAE YEOUN KIM | INNOCEAN Worldwide | Account Executive |
| 051 | LOVE FILM Seoul | Director |
| HYUNG SIK YOON | PLANIT PRODUCTION | Executive Producer |
| KI MIN YUN | PLANIT PRODUCTION | Producer |
| JAE HYUNG LIM | Post TAILOR | Editor |
| GYOUNG RAK HONG | WIDE EAST | Editor |
| ZU YOUNG PAE | INNOCEAN Worldwide | Digital Account Executive |
| SO JI PARK | INNOCEAN Worldwide | Digital Account Executive |
| DONG KYUM KIM | INNOCEAN Worldwide | Digital Account Executive |
| JI HYE BAE | INNOCEAN Worldwide | Digital Account Executive |
Brief Explanation
A man is experimenting the CURV Luggage* with 3 different tools to test the lightness/scratch-resistant/strong-ness of its material CURV & luggage. [Detailed Description_test 1 : Lightness] First test indicates that the CURV Luggage is very light that it can be stuck to the wall with 'just' chewing gums. [Detailed Description_test 2 : Scratch Resistant] Second test indicates that CURV Luggage can be protective from anything even the jack drill. [Detailed Description_test 3 : Strong-ness] Third test indicates that the CURV Luggage is strong enough to restore the shape of luggage even the giant tractor go over the luggage. * CURV Luggage : the luggage that made up of CURV material, which only Samsonite uses in Luggage industry.