KOBE LAST SEASON
| Title | KOBE LAST SEASON |
| Brand | NIKE |
| Product / Service | KOBE LAST SEASON |
| Category | B07. Corporate Image & Sponsorship |
| Entrant | WIEDEN+KENNEDY SHANGHAI, CHINA |
| Idea Creation | WIEDEN+KENNEDY SHANGHAI, CHINA |
| Production | LUNAR FILMS Shanghai, CHINA |
| Production 2 | ELASTIC Los Angeles, CA, USA |
Credits
| Name | Company | Position |
|---|---|---|
| Biff Butler | Elastic TV / Lunar Films | Director |
| Kelly Christensen | Elastic TV / Lunar Films | Line Producer |
| Rachel Morrison | Elastic TV / Lunar Films | Director of Photography |
| Belinda Blacklock | Elastic TV | Executive Producer |
| Jennifer Sofio Hall | Elastic TV | Managing Director |
| Ken Yap | Lunar Films | Executive Producer |
| Jeff Tannebring | Lunar Films | Post Producer |
| Biff Butler | Rock Paper Scissors | Editor |
| Alyssa Oh | Rock Paper Scissors | Editor |
| Christopher Noviello | Rock Paper Scissors | Post Producer |
| Angela Dorian | Rock Paper Scissors | Executive Producer |
| Linda Carlson | Rock Paper Scissors | Executive Producer |
| Michael Vaglienty, Adam Flynn | a52 | 2D VFX Artists |
| Chris Riley | a52 | Smoke Artist |
| Gabe Sanchez | a52 | Conform |
| Tiffany German | a52 | Rotoscope Artist |
| Cathy Shaw | a52 | Rotoscope Artist |
| Robert Shaw | a52 | Rotoscope Artist |
| Paul Yacono | a52 | Colorist |
| Pete Sickbert-Bennett | a52 | Design |
| David Do | a52 | 2D/3D Animation |
| Steven Do | a52 | 2D/3D Animation |
| Claudia De Leon | a52 | 2D/3D Animation |
| Sam Cividanis | a52 | 2D/3D Animation |
| Jenny Bright | a52 | Senior Color Producer |
| Drew Rissman | a52 | Producer |
| Kim Christensen | a52 | Head of Production |
| Carol Salek | a52 | Deputy Head of Production |
| Patrick Nugent | a52 | Executive Producer |
| Andy Huckvale | Lime Studios | Original Music |
| Zac Fisher | Lime Studios | Mixer |
| Kevin McAlpine | Lime Studios | Assistant Mixer |
| Susie Boyajan | Lime Studios | Executive Producer |
| Adam Flynn | a52 | 2D VFX Artists |
| Yang Yeo | Wieden+Kennedy Shanghai | Executive Creative Director |
| Terence Leong | Wieden+Kennedy Shanghai | Creative Director |
| Azsa West | Wieden+Kennedy Shanghai | Creative Director |
| Nick Finney | Wieden+Kennedy Shanghai | Copywriter |
| Wei Liu | Wieden+Kennedy Shanghai | Copywriter |
| Shaun Sundholm | Wieden+Kennedy Shanghai | Sr. Art Director |
| Patrick Rockwell | Wieden+Kennedy Shanghai | Sr.Designer |
| Will Dai | Wieden+Kennedy Shanghai | Sr.Designer |
| Angie Wong | Wieden+Kennedy Shanghai | Dir. Of Integrated Productions |
| Fang Yuan | Wieden+Kennedy Shanghai | Assistant Producer |
| Jiji Hu | Wieden+Kennedy Shanghai | Assistant Producer |
| Hiro Ikematsu | Wieden+Kennedy Shanghai | Offline Editor |
| Dino Xu | Wieden+Kennedy Shanghai | Business Director |
| Jim Zhou | Wieden+Kennedy Shanghai | Associate Account Director |
| Shawn Kai | Wieden+Kennedy Shanghai | Account Executive |
| Paula Bloodworth | Wieden+Kennedy Shanghai | Sr. Planner |
| Bill Tang | Wieden+Kennedy Shanghai | Digital Strategist |
| Nicole Bee | Wieden+Kennedy Shanghai | Project Manager |
| Jessica Deng | Wieden+Kennedy Shanghai | Business Affairs |
| Kathy Zhan | Wieden+Kennedy Shanghai | Business Affairs |
Brief Explanation
Kobe Bryant, one of the greatest basketball players of all time has one more message to deliver to China before he walks off the court for good in his final season. Over a montage off footage from his greatest NBA moves and his biggest moments in China he implores the next generation not to love him for all that he’s done but to hate him until they become better at the game.