FEELS GOOD - FRIDAY NIGHT

TitleFEELS GOOD - FRIDAY NIGHT
BrandPEPSICO THAILAND
Product / ServiceSUNBITES
CategoryA01. Food
EntrantBBDO BANGKOK, THAILAND
Idea Creation BBDO BANGKOK, THAILAND

Credits

Name Company Position
Madeline Chiarapurk BBDO Bangkok Client Service Director
Wachinan Kitithaweekiate BBDO Bangkok Account Director
Vasuphon kriangprapakit Jump film Director
Suthisak Sucharittanonta BBDO Bangkok Chief Creative Officer
Jirapan Vasanabunsongserm BBDO Bangkok Agency Producer
Anuwat Nitipanont BBDO Bangkok Executive Creative Director
Pitha Udomkanjananan BBDO Bangkok Associate Creative Director
Manamai Rodpetch BBDO Bangkok Copywriter

Brief Explanation

Sunbites made from high quality multigrain that gives you a good feeling in every bite. To launch Sunbites in Thai market among women. We utilized women's moments of good feeling and created a film series of feel good moments to demonstrate "how does one bite of Sunbites feel like.."