OFFICE VIOLENCE WEDNESDAY
| Title | OFFICE VIOLENCE WEDNESDAY |
| Brand | SHUTTERSTOCK |
| Product / Service | SHUTTER STOCK STOCK PHOTO |
| Category | B06. Financial Products & Services, Commercial Public Services, Business Products & Services |
| Entrant | OGILVY & MATHER GROUP HONG KONG, HONG KONG |
| Idea Creation | OGILVY & MATHER GROUP HONG KONG, HONG KONG |
Credits
| Name | Company | Position |
|---|---|---|
| Reed Collins | Ogilvy & Mather Group HK | Chief Creative Officer |
| Samson Choi | Ogilvy & Mather Group HK | Managing Partner |
| Neville Tam | Ogilvy & Mather Group HK | Senior Account Director |
| Jim Fong | Ogilvy & Mather Group HK | Creative Director |
| Richard Sorensen | Ogilvy & Mather Group HK | Creative Director |
| Jo Wong | Ogilvy & Mather Group HK | Senior Art Director |
| Ollie Davis | Ogilvy & Mather Group HK | Senior Copywriter |
| Luke Banfield | The Visual Asylum | Editor |
Brief Explanation
We see a typical ‘case study’ video for a recruitment company called ‘B2B Global Business Solutions’. The film is put together using nothing but Shutterstock footage, and showcases a ‘promotional event’ they did called ‘Office Violence Wednesday’ The entire video is a spoof version of the famous ‘American Express Small Business Saturday’ award winning case study film, and at the end, we reveal that it has been entirely made up (of Shutterstock footage).