THE YOUTH
| Title | THE YOUTH |
| Brand | I DO |
| Product / Service | I DO DIAMOND RINGS |
| Category | C01. Viral Film |
| Entrant | OGILVY & MATHER BEIJING, CHINA |
| Idea Creation | OGILVY & MATHER BEIJING, CHINA |
| Production | SHANGHAI MINA CULTURE MEDIA, CHINA |
Credits
| Name | Company | Position |
|---|---|---|
| Kin Chong | Shanghai Ogilvy & Mather Advertising Ltd. Beijing Branch | Executive Creative Director |
| Jackson Wong | Shanghai Ogilvy & Mather Advertising Ltd. Beijing Branch | General Creative Director |
| Monica Chien | Shanghai Ogilvy & Mather Advertising Ltd. Beijing Branch | Associate Planning Director |
| Yuanyuan Liu | Shanghai Ogilvy & Mather Advertising Ltd. Beijing Branch | Account Director |
| Lin Ma | Shanghai Ogilvy & Mather Advertising Ltd. Beijing Branch | Producer |
Brief Explanation
Three mid-age ladies gave a gift to their husbands by reappearing photos of themselves that had been taken years ago. With same outfits, same poses, and same persons, however the photos emerged out another feeling: it’s the time passing that reflected on their faces. They gave their loved ones their youth and beauty, and so many years, months and days that will never be returned. And all that, is the plainest yet, the greatest promise kept for the vows once made - ‘I DO’.