Title | OWL KOPITIAM ROAST & GROUND |
Brand | OWL INTERNATIONAL |
Product / Service | OWL KOPITIAM ROAST & GROUND COFFEE |
Category | B01. Fast Moving Consumer Goods |
Entrant | ROLLA Singapore, SINGAPORE |
Idea Creation | BLACK ON BLACK CREATIVE Singapore, SINGAPORE |
Production | ROLLA Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Jake Nam | Rolla | Creative Director |
Gary Tham | Rolla | Executive Producer |
Sufyan Sam'an | Freelance | - |
Terri Goh | Freelance | - |
Jacen Chan | Freelance | - |
Benny Wong | Freelance | - |
Calvin Shang | Freelance | - |
This film honours the humble craft of Straits coffee (kopi) through a simple narrative of a daughter’s respect for her father. Beginning in the 1960s, the film follows a young daughter as she watches her industrious father operate his coffee shop (kopitiam), rising early to serve his customers kopi brewed the standard way of the times – pulled through a flannel sock. Focusing on his unwavering work ethic, the film shows the far-reaching effects a cup of good coffee can have when the father inadvertently falls ill: his regular customers turn away disappointed, while the father turns away from his daughter, ashamed and dispirited. As the daughter grows older, she realises there is more to her father’s rigour – it is parental love that underlies his dedication. Finally, as a young woman, she pays tribute to her father by serving him OWL instant coffee as he relaxes in his kopitiam.