THE SPLITS
| Title | THE SPLITS |
| Brand | HOTSTAR- NOVI DIGITAL ENTERTAINMENT PRIVATE |
| Product / Service | OLYMPICS ON HOTSTAR WITH 14 LIVES FOR 42 SPORTS. |
| Category | A08. Media & Publications |
| Entrant | HOTSTAR - NOVI DIGITAL ENTERTAINMENT Mumbai, INDIA |
| Idea Creation | HOTSTAR - NOVI DIGITAL ENTERTAINMENT Mumbai, INDIA |
Credits
| Name | Company | Position |
|---|---|---|
| Pooja Inamdar | Hotstar- Novi Digital Entertainment Private Limited. | Associate Producer |
| Debashish Ghosh | Hotstar- Novi Digital Entertainment Private Limited. | Senior Vice President |
| Mustafa Rangwala | Hotstar- Novi Digital Entertainment Private Limited. | Associate Vice President |
| Debanjan Nandy | Hotstar- Novi Digital Entertainment Private Limited. | Senior Manager - Design |
| Manav Parekh | Hotstar- Novi Digital Entertainment Private Limited. | Creative Brand Planner |
| Vandana Dedhwal | Hotstar- Novi Digital Entertainment Private Limited. | Designer |
| Neha Mohindra | Hotstar- Novi Digital Entertainment Private Limited. | Writer |
| Mayukh Guha Thakurta | Hotstar- Novi Digital Entertainment Private Limited. | Writer |
| Sunny Amlani | Hotstar- Novi Digital Entertainment Private Limited. | Network Marketing |
| Nikita Kandhari | Hotstar- Novi Digital Entertainment Private Limited. | Assistant Marketing Manager |
| Henna Vanzara | Hotstar- Novi Digital Entertainment Private Limited. | Digital Marketing |
| Rohan Palav | Hotstar- Novi Digital Entertainment Private Limited. | Producer |
| Soheib Farash | Hotstar- Novi Digital Entertainment Private Limited. | Artworker |
Brief Explanation
To integrate the idea of 14 live streams and 42 sports we tapped into the different scenarios that could come out of the feature. There will be times when two or three of your favourite players will fight for your attention. Sometimes some of your favourite sports will be on at the same time. Over the span of two weeks, there will be a constant turmoil over what to watch and with fourteen live feeds, it won’t be easy for even the most organized sports fan. When that happens, when there is just one device. There will be an inner conflict and all of these feeds with fight for your attention. Hence life will give you tough choices because this there an Olympics within you. What will our protagonist do in such a scenario?