THE PECK

TitleTHE PECK
BrandHOTSTAR- NOVI DIGITAL ENTERTAINMENT PRIVATE
Product / ServiceOVER THE TOP VIDEO STREAMING APP AND PLATFORM WITH 14 LIVE FEEDS FOR OLYMPICS
CategoryA08. Media & Publications
EntrantHOTSTAR - NOVI DIGITAL ENTERTAINMENT Mumbai, INDIA
Idea Creation HOTSTAR - NOVI DIGITAL ENTERTAINMENT Mumbai, INDIA
Media HOTSTAR - NOVI DIGITAL ENTERTAINMENT Mumbai, INDIA

Credits

Name Company Position
Pooja Inamdar Hotstar- Novi Digital Entertainment Private Limited. Associate Producer
Debashish Ghosh Hotstar- Novi Digital Entertainment Private Limited. Senior Vice President
Mustafa Rangwala Hotstar- Novi Digital Entertainment Private Limited. Associate Vice President
Debanjan Nandy Hotstar- Novi Digital Entertainment Private Limited. Senior Manager - Design
Manav Parekh Hotstar- Novi Digital Entertainment Private Limited. Creative Brand Planner
Vandana Dedhwal Hotstar- Novi Digital Entertainment Private Limited. Designer
Neha Mohindra Hotstar- Novi Digital Entertainment Private Limited. Writer
Mayukh Guha Thakurta Hotstar- Novi Digital Entertainment Private Limited. Writer
Sunny Amlani Hotstar- Novi Digital Entertainment Private Limited. Network Marketing
Nikita Kandhari Hotstar- Novi Digital Entertainment Private Limited. Assistant Marketing Manager
Henna Vanzara Hotstar- Novi Digital Entertainment Private Limited. Digital Marketing
Rohan Palav Hotstar- Novi Digital Entertainment Private Limited. Producer
Soheib Farash Hotstar- Novi Digital Entertainment Private Limited. Artworker

Brief Explanation

To integrate the idea of 14 live streams and 42 sports we tapped into the different scenarios that could come out of the feature. There will be times when two or three of your favourite players will fight for your attention. Sometimes some of your favourite sports will be on at the same time. Over the span of two weeks, there will be a constant turmoil over what to watch and with fourteen live feeds, it won’t be easy for even the most organized sports fan. Hence life will give you tough choices. One would need more than one device. When that happens, there will be a need to come up with a solution. Remember when people deliberately did things that’ll annoy anyone, lovingly of course? What happens when such a scenario is flipped to create the most effective solution to the problem in hand? Will our protagonist do that?