Title | THE PECK |
Brand | HOTSTAR- NOVI DIGITAL ENTERTAINMENT PRIVATE |
Product / Service | OVER THE TOP VIDEO STREAMING APP AND PLATFORM WITH 14 LIVE FEEDS FOR OLYMPICS |
Category | A08. Media & Publications |
Entrant | HOTSTAR - NOVI DIGITAL ENTERTAINMENT Mumbai, INDIA |
Idea Creation | HOTSTAR - NOVI DIGITAL ENTERTAINMENT Mumbai, INDIA |
Media | HOTSTAR - NOVI DIGITAL ENTERTAINMENT Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Pooja Inamdar | Hotstar- Novi Digital Entertainment Private Limited. | Associate Producer |
Debashish Ghosh | Hotstar- Novi Digital Entertainment Private Limited. | Senior Vice President |
Mustafa Rangwala | Hotstar- Novi Digital Entertainment Private Limited. | Associate Vice President |
Debanjan Nandy | Hotstar- Novi Digital Entertainment Private Limited. | Senior Manager - Design |
Manav Parekh | Hotstar- Novi Digital Entertainment Private Limited. | Creative Brand Planner |
Vandana Dedhwal | Hotstar- Novi Digital Entertainment Private Limited. | Designer |
Neha Mohindra | Hotstar- Novi Digital Entertainment Private Limited. | Writer |
Mayukh Guha Thakurta | Hotstar- Novi Digital Entertainment Private Limited. | Writer |
Sunny Amlani | Hotstar- Novi Digital Entertainment Private Limited. | Network Marketing |
Nikita Kandhari | Hotstar- Novi Digital Entertainment Private Limited. | Assistant Marketing Manager |
Henna Vanzara | Hotstar- Novi Digital Entertainment Private Limited. | Digital Marketing |
Rohan Palav | Hotstar- Novi Digital Entertainment Private Limited. | Producer |
Soheib Farash | Hotstar- Novi Digital Entertainment Private Limited. | Artworker |
To integrate the idea of 14 live streams and 42 sports we tapped into the different scenarios that could come out of the feature. There will be times when two or three of your favourite players will fight for your attention. Sometimes some of your favourite sports will be on at the same time. Over the span of two weeks, there will be a constant turmoil over what to watch and with fourteen live feeds, it won’t be easy for even the most organized sports fan. Hence life will give you tough choices. One would need more than one device. When that happens, there will be a need to come up with a solution. Remember when people deliberately did things that’ll annoy anyone, lovingly of course? What happens when such a scenario is flipped to create the most effective solution to the problem in hand? Will our protagonist do that?