Title | SUPER CHARCOAL ROASTED WHITE COFFEE |
Brand | SUPER GROUP |
Product / Service | SUPER CHARCOAL ROASTED WHITE COFFEE |
Category | A02. Drinks |
Entrant | VEER Singapore, SINGAPORE |
Idea Creation | SPIN COMMUNICATIONS Selangor, MALAYSIA |
Production | VEER Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Zhai Xiao Xuan | Veer Pictures | Producer |
Punn Semarat | Veer Pictures | DOP |
Sandy Ng | Veer Pictures | Post Producer |
Delvina Tan | Veer Pictures | Video Editor |
Sherlynn Chen | Veer Pictures | Online Artist |
Fraser Porteous | Veer Pictures | Sound Engineer |
Sherwin Kusnadi | Veer Pictures | Creative Director |
Lee Chin Ming | Veer Pictures | Executive Producer |
The film follows three professional baristas from the region in a blind taste test of white coffee, focusing on protagonist Ding Jia, a native Shanghainese barista who has owned and operated a popular café for five years. Faced with three seemingly ubiquitous cups of white coffee, Ding Jai and her counterparts unanimously choose Super Charcoal Roasted White Coffee (CRWC). In their own words, all three baristas comment on the smooth, creamy, and full-bodied flavour of Super CRWC. Leveraging tests done with coffee specialists, the film builds the credibility of Super CRWC, establishing it as the go-to choice among coffee culture experts.