SUPER CHARCOAL ROASTED WHITE COFFEE

TitleSUPER CHARCOAL ROASTED WHITE COFFEE
BrandSUPER GROUP
Product / ServiceSUPER CHARCOAL ROASTED WHITE COFFEE
CategoryA02. Drinks
EntrantVEER Singapore, SINGAPORE
Idea Creation SPIN COMMUNICATIONS Selangor, MALAYSIA
Production VEER Singapore, SINGAPORE

Credits

Name Company Position
Zhai Xiao Xuan Veer Pictures Producer
Punn Semarat Veer Pictures DOP
Sandy Ng Veer Pictures Post Producer
Delvina Tan Veer Pictures Video Editor
Sherlynn Chen Veer Pictures Online Artist
Fraser Porteous Veer Pictures Sound Engineer
Sherwin Kusnadi Veer Pictures Creative Director
Lee Chin Ming Veer Pictures Executive Producer

Brief Explanation

The film follows three professional baristas from the region in a blind taste test of white coffee, focusing on protagonist Ding Jia, a native Shanghainese barista who has owned and operated a popular café for five years. Faced with three seemingly ubiquitous cups of white coffee, Ding Jai and her counterparts unanimously choose Super Charcoal Roasted White Coffee (CRWC). In their own words, all three baristas comment on the smooth, creamy, and full-bodied flavour of Super CRWC. Leveraging tests done with coffee specialists, the film builds the credibility of Super CRWC, establishing it as the go-to choice among coffee culture experts.