Brief Explanation

This film unveils the instant coffee market’s first premium product: Super Essenso, a blend of microground coffee beans and instant coffee. Centered on the idea of savouring a world-stopping taste, the film glimpses the process undertaken to produce this premium blend of instant coffee, focusing on the sophisticated, powerful blend of ultra fine coffee and premium instant coffee grounds. The film also draws out the singular pleasures of drinking coffee: the familiar, calming routine of making a cup of coffee – fine grounds, hot water, cold milk; the first aromatic whiff of a deep, dark roast; the first sip, and the lingering aftertaste of rich satisfaction.