THE UNBREAKABLE LOVE
| Title | THE UNBREAKABLE LOVE |
| Brand | MONDE NISSIN (THAILAND) CO. |
| Product / Service | VOIZ DELUXE WAFFLE CRISP |
| Category | B01. Fast Moving Consumer Goods |
| Entrant | STORYTELLER BANGKOK, THAILAND |
| Idea Creation | STORYTELLER BANGKOK, THAILAND |
| Production | JUMP FILM Bangkok, THAILAND |
Credits
| Name | Company | Position |
|---|---|---|
| Drakon Sirakovit | Storyteller Bangkok Co., Ltd | Planning Director |
| Vichanan Dechnarapan | Storyteller Bangkok Co., Ltd | Managing Director |
| Atiwat Manassarikan | Storyteller Bangkok Co., Ltd | Senior Planning Manager |
| Komson Yamshuen | Storyteller Bangkok Co., Ltd | Creative Director |
| Palap Sa-Ngiam | Storyteller Bangkok Co., Ltd | Copywriter |
| Rojana Chuasakul | Storyteller Bangkok Co., Ltd | Chief Creative Officer |
| Natee Rukseiree | Storyteller Bangkok Co., Ltd | Producer |
Brief Explanation
‘The Unbreakable Love’ A story about Mr.Smile, an abandonded coffee mug who lost the love of his life; his owner, a young office lady.The story starts with Mr.Smile realizing that his love has fallen for a fresher, more premium cup and she doesn’t intend to come back. One day Mr.Smile discovers that the reason she left is because she couldn’t tolerate bad office coffee anymore. It was never his fault and he knows that he cannot do or say anything to bring her back. As his grief becomes too unendurable, he decides to end it all by taking the leap off the shelf... to break into pieces. But during his utter despair, hope arises in the form of Voiz Deluxe Waffle Crisp, the perfect compliment to coffee, making any coffee a quality coffee moment, reuniting Mr.Smile with the love of his life to make this the unbreakable love.