Title | HYUNDAI SANTA FE_ONE DAY AT CONSTRUCTION SITE |
Brand | HYUNDAI MOTORS |
Product / Service | SANTA FE |
Category | A05. Cars & Automotive Products & Services |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Media | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
PR | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production | PLANIT PRODUCTION Seoul, SOUTH KOREA |
Production 2 | ADDICT MEDIA FILMS Seoul, SOUTH KOREA |
Production 3 | EDITIN Seoul, SOUTH KOREA |
Production 4 | SUBMARINE9 Seoul, SOUTH KOREA |
Production 5 | AUDIOLAB Seoul, SOUTH KOREA |
Production 6 | SOLID VFX CO Seoul, SOUTH KOREA |
Production 7 | THE NETWORK PRODUCTIONS Cape Town, SOUTH AFRICA |
Production 8 | RADIO FILM Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Hyejin Won | INNOCEAN Worldwide | Executive Creative Director |
Tae Young Kang | INNOCEAN Worldwide | Copywriter |
Jiyoung Sim | INNOCEAN Worldwide | Copywriter |
Jaeseok Lee | INNOCEAN Worldwide | Art Director |
Cheol Won Park | INNOCEAN Worldwide | Art Director |
Min Jung Suh | INNOCEAN Worldwide | Art Director |
Hyun Chul Lim | INNOCEAN Worldwide | Art Director |
The key idea was portraying the extreme context that requires strong and stable frame and the body of Elantra. In construction site, an architect decides to drive on an exciting way. Santa Fe uses Panorama Sunroof and rides on the slate. It finds out the center by the Around-View monitor and comes down. Then, it avoids construction materials with BSD, smoothly drives out of a dark cylinder with DBL system. At last, Santa Fe arrives at the ground but it breaks a firefighting-valve, splashing water blurs the front view. At the moment, SCC stops it from going ahead. In the last scene, Santa Ge leisurely leaves the construction site. It appeals the most stable driving of Santa Fe through ‘Never Stop Driving’.