A DARING RESCUE
| Title | A DARING RESCUE |
| Brand | HYUNDAI MOTORS |
| Product / Service | ELANTRA |
| Category | A05. Cars & Automotive Products & Services |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Media | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| PR | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Production | PLANIT PRODUCTION Seoul, SOUTH KOREA |
| Production 2 | ADDICT MEDIA FILMS Seoul, SOUTH KOREA |
| Production 3 | EDITIN Seoul, SOUTH KOREA |
| Production 4 | SUBMARINE9 Seoul, SOUTH KOREA |
| Production 5 | SOLID VFX CO Seoul, SOUTH KOREA |
| Production 6 | AUDIOLAB Seoul, SOUTH KOREA |
| Production 7 | FLOOR 6 Seoul, SOUTH KOREA |
Credits
| Name | Company | Position |
|---|---|---|
| Hyejin Won | INNOCEAN Worldwide | Executive Creative Director |
| Tae Young Kang | INNOCEAN Worldwide | Copywriter |
| Jiyoung Sim | INNOCEAN Worldwide | Copywriter |
| Jaeseok Lee | INNOCEAN Worldwide | Art Director |
| Cheol Won Park | INNOCEAN Worldwide | Art Director |
| Min Jung Suh | INNOCEAN Worldwide | Art Director |
| Hyun Chul Lim | INNOCEAN Worldwide | Art Director |
Brief Explanation
The key idea was portraying the extreme context that requires strong and stable frame and the body of Elantra. On a desert, a nerdy man watches a spaceship accidently returning to the Earth with flames on its body over the “Panorama Sunroof”. The main idea is the twist of characters. The nerdy man can be brave since he has a bold and strong Elantra to save astronauts from meteorites whereas the astronauts scream in excitement which adds a humor factor. “Blind Spot Detection” enables the driver to dodge meteorites and at the end, Elantra successfully rescues the astronauts and meet the rescue team heading towards the accident spot.