Title | SUPERMARKET (ONLINE VIDEO) |
Brand | SPORTSBET.COM.AU |
Product / Service | MULTI BUILDER |
Category | B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant | SPORTSBET Melbourne, AUSTRALIA |
Idea Creation | SPORTSBET Melbourne, AUSTRALIA |
Idea Creation 2 | DPR Richmond, AUSTRALIA |
Production | PLAZA FILMS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Raman Goraya | Sportsbet.com.au | Creative Manager |
Richard Ralphsmith | DPR&Co | Executive Creative Director |
Laurence Punshon | DPR&Co | Art Director |
Michael Harris | DPR&Co | Copywriter |
Chris Taylor | DPR&Co | Copywriter |
Dave Wood | Plaza Films | Director |
Lisa Ramsey | DPR&Co | Agency Producer |
Dan Howe | Plaza Films | Assistant Director |
Lee Thomson | Plaza Films | Producer |
In order to sell this to our male target audience, we created a supermarket for men – with everything you need in the one place. Our hero visits this supermarket and finds that all of his friends are there, loving every minute of it.