EXTREME!

TitleEXTREME!
BrandNISSIN FOODS HOLDINGS CO.
Product / ServiceNISSIN YAKISOBA U.F.O.
CategoryA01. Food
EntrantSODA! COMMUNICATIONS Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Idea Creation 2 NISSIN FOODS HOLDINGS CO., LTD. TOKYO, JAPAN
Media DENTSU INC. Tokyo, JAPAN
PR DENTSU INC. Tokyo, JAPAN
Production SODA! COMMUNICATIONS Tokyo, JAPAN

Credits

Name Company Position
Yoshihisa Sawada Soda! Communications Inc. Producer
Kazunori Saito DENTSU INC. Executive Creative Director
Kashiwa Sato SAMURAI CO., LTD. Executive Creative Director
Yusuke Sato DENTSU INC. Creative Director/Planner/Copywriter
Kazunori Kawagoshi DENTSU INC. Art Director/Planner
Yujin Akita DENTSU INC. Art Director/Planner
Tatsuro Usui DENTSU INC. Art Director
Takao Fukushima DENTSU CREATIVE FORCE INC. Creative Producer
Wataru Koyanagi Soda! Communications Inc. Production Manager
Nori Okawa Soda! Communications Inc. Production Manager
Wataru Sato TYO Inc. Director
Hiroshi Machida TFC Plus Corporation Cameraman
Toshikatsu Yamamoto freelance Electrical Department
Tarou Kiba Marbling Fine Arts Production Design
Kazuhiro Sawataishi SEPT Inc. Costume Design
Yoshio Komatsu Amazing Studio JUR Costume Design
Yu Mitamura Office YU Sound Sound Department
Katsuya Yamada aiin CO., LTD. Music Producer
Hisanori Kido OMNIBUS JAPAN INC. CG Producer
Toshiro Tabata OMNIBUS JAPAN INC. Online Editer

Brief Explanation

The commercial was made to look like a B-grade sci-fi film, as the product name, “Yakisoba U.F.O.” evokes thoughts of the world of science fiction. The world in this commercial has been given a perspective as thick as the yakisoba sauce itself. With the basic storyline of Princess Extreme being taken captive by the Evil King and rescued by her hero, Sauce, we've created a series of TV and online ads including a cheap-looking spin-off movie and a long-length movie explaining why the Evil King turned evil.