LONGEVITY VEGETABLE
| Title | LONGEVITY VEGETABLE |
| Brand | CARREFOUR |
| Product / Service | CARREFOUR |
| Category | B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
| Entrant | INSPIRE ADVERTISING Taipei, CHINESE TAIPEI |
| Idea Creation | INSPIRE ADVERTISING Taipei, CHINESE TAIPEI |
| Production | POINTING FILMS Taipei City, CHINESE TAIPEI |
Credits
| Name | Company | Position |
|---|---|---|
| Peggy Hsieh | Inspire Advertising | Executive Creative Director |
| Edward Tai | Inspire Advertising | Account Director |
| Daphne Yu | Inspire Advertising | Account Director |
| Eric Yao | Inspire Advertising | Creative Director |
| Hope Tseng | Inspire Advertising | Associate Creative Director |
| Lindsey Lin | Inspire Advertising | Associate Art Director |
| CHEN, HONG-BIN | POINTING FILMS | Director |
| Allen Koo | POINTING FILMS | Production House Producer |
| Titan Liang | Inspire Advertising | Account Manager |
| Ivy Pan | Inspire Advertising | Account Executive |
Brief Explanation
CNY promotion is the most important activity in retail in Taiwan. All trade marketers will take this top challenge to boom their voice among all competitors in the market. CNY promotion is also Carrefour’s most challenging mission to complete every year. From the market trend and report of consumer behavior we found that most of Taiwanese desired CNY to come very much. It represents much more like long vacation nowadays. People hungered to take a good rest or plan a trip overseas instead of have a family reunion during the holidays. We aim to remind all consumers that CNY does not only means a happy holiday but a time to cherish and gathering with the family.