EPISODE 1 - HONESTY

TitleEPISODE 1 - HONESTY
BrandPEPSICO INDIA
Product / ServicePEPSI MINI CAN
CategoryB01. Fast Moving Consumer Goods
EntrantJ. WALTER THOMPSON INDIA New Delhi, INDIA
Idea Creation J. WALTER THOMPSON INDIA New Delhi, INDIA
Idea Creation 2 CURIOUS Mumbai, INDIA
Production CURIOUS Mumbai, INDIA

Credits

Name Company Position
Karan Amin J Walter Thompson Senior Creative Director & Head of Digital
Harsh Maheshwari J Walter Thompson Copy Supervisor
Nikhil George J Walter Thompson Creative Director
Dushyant Chopra J Walter Thompson India Senior Creative Director - Art
Vivek Kakkad Curious Films Director
Babita Baruah J Walter Thompson India Senior Vice President & Head PO1, JWT
Senthil Kumar J Walter Thompson India Chief Creative Officer
Jaibeer Ahmed J Walter Thompson VP & Client Services Director

Brief Explanation

An episodic conflict resolution series to explain three basic character traits in every potential hire but told in a uniquely refreshing manner through the Mob Boss Mr. Can and his honest Right Hand Man Mr. Cornell. The 03 episodes end up giving us major life-lessons with just a stack of Pepsi Mini Cans. This series explores how he manages to decode a person's most important traits. What happens when Cornell, the Right-hand Man of Mr. Can, expresses his true feeling about Mr. Can's son being a liability to his business? Did Cornell's honesty go too far? Watch the first episode in the Pepsi Mini Series to find out.

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