Title | THE TRAIN THAT CHANGES LIFE |
Brand | TAIWAN WORKFORCE DEVELOPMENT AGENCY |
Product / Service | CAREER SERVICE FOR YOUTH |
Category | B08. Charities, Public Health & Safety, Public Awareness Messages |
Entrant | J. WALTER THOMPSON TAIWAN Taipei, CHINESE TAIPEI |
Idea Creation | J. WALTER THOMPSON TAIWAN Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
I-Fei Chang | J. Walter Thompson Taipei | Chief Creative Officer |
In this film, we created a metaphor of a train, visualizing WDA (Taiwan Workforce Development Agency) as a train full of power and energy heading to different destinations and guiding people in need to a future of their choice. Medical doctor, is a dream job to many Taiwanese families. The young man in the film is a medical school student with a promising future. At the bottom of his heart, however, what he really wants to do is to become an animation artist. The grandmother understands where her grandson’s passion lays, so regardless of the fortune her grandson would make as a medical doctor, she encourages him to pursue his dream. The young man makes up his mind and attends a 3D animation training program sponsored by WDA.