Title | MA-KE-RU-NA. |
Brand | L'ORÉAL (THAILAND) |
Product / Service | L'ORÉAL MEN EXPERT |
Category | C02. Branded Content & Entertainment Film |
Entrant | TBWA\THAILAND Bangkok, THAILAND |
Idea Creation | TBWA\THAILAND Bangkok, THAILAND |
Production | SHORYUKEN PRODUCTION Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
VERADIS VINYARATN | TBWA/THAILAND | Executive Creative Director |
PUTTHIKOON PENWAN | TBWA/THAILAND | Creative Director |
ITTHISAK CHANPINPHET | TBWA/THAILAND | Copywriter |
NAWAPORN SUETRONG | TBWA/THAILAND | Copywriter |
ANUPONG ARAMBOOT | TBWA/THAILAND | Art Director |
TANIS JEARSAWASWATTANA | TBWA/THAILAND | Art Director |
THATCHANON MATHONGMAK | TBWA/THAILAND | Art Director |
WILASA KLANGNARONG | TBWA/THAILAND | Account Director |
PIYATHIDA MEEKLIN | TBWA/THAILAND | Account Director |
KANNAPHAT CHATCHAROENSUK | TBWA/THAILAND | Account Manager |
TARINEE LIMTHONGSKUL | TBWA/THAILAND | Agency Producer |
CHARLES CLAPSHAW | TBWA\DANThailand | Head of Digital Strategy |
NEEL CHAURASIA | TBWA/THAILAND | HEAD OF INTERNATIONAL BUSINESS |
SUPHAWEE SINSUWAN | TBWA/THAILAND | Project Manager |
SHORYUKEN PRODUCTION CO.,LTD. | SHORYUKEN PRODUCTION CO.,LTD. | Post Production |
KRISANA JITNAOWARAT | SHORYUKEN PRODUCTION CO.,LTD. | Director |
CHATCHAI KUNPONPITAK | SHORYUKEN PRODUCTION CO.,LTD. | Film Producer |
SUPACHAI WANNASAK/ | SHORYUKEN PRODUCTION CO.,LTD. | Editor |
NATAPONG MEEPRIPURK | TBWA/THAILAND | Editor |
TAWAN THAKOLTHAMSIRI | SHORYUKEN PRODUCTION CO.,LTD. | ASSISTANT EDITOR |
CHATCHAI KUNPONPITAK | SHORYUKEN PRODUCTION CO.,LTD. | POST PRODUCER |
MOMENTUM STUDIO | Momentum Studio | Sound Production Company |
SUTHON POONYAYANT | Momentum Studio | Sound Engineer |
To illustrate the superiority of the face wash, we created an extreme Japanese-style game show in which male contestants complete three labor-intensive challenges in Bangkok’s sweltering heat. The man who emerges with the least oily face wins 1 million yen. Challenge 1: Push a giant mortar up the golden mountain wearing rollerblades Challenge 2: Paddle a boat across the river while avoiding the monster Challenge 3: Fry vegetables in a pan and create a fire that blazes high enough to light the fireworks The final winner is Ryo, the least oily-faced man! He proudly uses L’Oreal Men Expert White Active Cooling Serum Foam.