MA-KE-RU-NA.

TitleMA-KE-RU-NA.
BrandL'ORÉAL (THAILAND)
Product / ServiceL'ORÉAL MEN EXPERT
CategoryB01. Fast Moving Consumer Goods
EntrantTBWA\THAILAND Bangkok, THAILAND
Idea Creation TBWA\THAILAND Bangkok, THAILAND
Production SHORYUKEN PRODUCTION Bangkok, THAILAND

Credits

Name Company Position
VERADIS VINYARATN TBWA/THAILAND Executive Creative Director
PUTTHIKOON PENWAN TBWA/THAILAND Creative Director
ITTHISAK CHANPINPHET TBWA/THAILAND Copywriter
NAWAPORN SUETRONG TBWA/THAILAND Copywriter
ANUPONG ARAMBOOT TBWA/THAILAND Art Director
TANIS JEARSAWASWATTANA TBWA/THAILAND Art Director
THATCHANON MATHONGMAK TBWA/THAILAND Art Director
WILASA KLANGNARONG TBWA/THAILAND Account Director
PIYATHIDA MEEKLIN TBWA/THAILAND Account Director
KANNAPHAT CHATCHAROENSUK TBWA/THAILAND Account Manager
TARINEE LIMTHONGSKUL TBWA/THAILAND Agency Producer
CHARLES CLAPSHAW TBWA\DANThailand Head of Digital Strategy
NEEL CHAURASIA TBWA/THAILAND HEAD OF INTERNATIONAL BUSINESS
SUPHAWEE SINSUWAN TBWA/THAILAND Project Manager
SHORYUKEN PRODUCTION CO.,LTD. SHORYUKEN PRODUCTION CO.,LTD. Post Production
KRISANA JITNAOWARAT SHORYUKEN PRODUCTION CO.,LTD. Director
CHATCHAI KUNPONPITAK SHORYUKEN PRODUCTION CO.,LTD. Film Producer
SUPACHAI WANNASAK/ SHORYUKEN PRODUCTION CO.,LTD. Editor
NATAPONG MEEPRIPURK TBWA/THAILAND Editor
TAWAN THAKOLTHAMSIRI SHORYUKEN PRODUCTION CO.,LTD. ASSISTANT EDITOR
CHATCHAI KUNPONPITAK SHORYUKEN PRODUCTION CO.,LTD. POST PRODUCER
MOMENTUM STUDIO Momentum Studio Sound Production Company
SUTHON POONYAYANT Momentum Studio Sound Engineer

Brief Explanation

To illustrate the superiority of the face wash, we created an extreme Japanese-style game show in which male contestants complete three labor-intensive challenges in Bangkok’s sweltering heat. The man who emerges with the least oily face wins 1 million yen. Challenge 1: Push a giant mortar up the golden mountain wearing rollerblades Challenge 2: Paddle a boat across the river while avoiding the monster Challenge 3: Fry vegetables in a pan and create a fire that blazes high enough to light the fireworks The final winner is Ryo, the least oily-faced man! He proudly uses L’Oreal Men Expert White Active Cooling Serum Foam.

Links

Video URL