DESIGN
| Title | DESIGN |
| Brand | PROCTER & GAMBLE |
| Product / Service | ORAL-B |
| Category | B01. Fast Moving Consumer Goods |
| Entrant | C3 FILM Tokyo, JAPAN |
| Idea Creation | BEACON/LEO BURNETT Tokyo, JAPAN |
| Production | C3 FILM Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Koji Okada | Beacon/Leo Burnett Tokyo | Creative Director |
| Jon King | Beacon/Leo Burnett Tokyo | Executive Creative Director |
| Minoru Hongo | Beacon/Leo Burnett Tokyo | Copywriter |
| Takayuki Asai | Beacon/Leo Burnett Tokyo | Art Director |
| Takumi Kubota | Beacon/Leo Burnett Tokyo | Agency Producer, Planner |
| Yuko Toda | Beacon/Leo Burnett Tokyo | Agency Producer |
| Yoshiko Abe | Beacon/Leo Burnett Tokyo | Group Business Director |
| Miho Matsumoto | Beacon/Leo Burnett Tokyo | Account Director |
| Fumika Kuroyanagi | Beacon/Leo Burnett Tokyo | Assistant Account Executive |
| Miyuki Yamamoto | C3Film Co.,Ltd. | Producer |
| Yuki Iiizumi | C3Film Co.,Ltd. | Producer |
| Takahiro Ikeda | C3Film Co.,Ltd. | Production Manager |
| NICO | V.A.S.P | Narrator |
| Shinichirou Kobayakawa | Free | Music Artist |
| Kennichi Ogino | ALLd. inc. | Director |
| Oval | Free | Music Artist |
Brief Explanation
The brown product design pursues functional beauty and brings innovation to the ordinary day. Brown Oral B has inherited that tradition. Express the story with the brown masterpiece and precisely designed Japanese typography.