EARN QANTAS POINTS WALKIN' LIKE CHRISTOPHER WALKEN
| Title | EARN QANTAS POINTS WALKIN' LIKE CHRISTOPHER WALKEN |
| Brand | QANTAS |
| Product / Service | QANTAS ASSURE HEALTH INSURANCE |
| Category | A09. Financial Products & Services |
| Entrant | WITH COLLECTIVE Sydney, AUSTRALIA |
| Idea Creation | WITH COLLECTIVE Sydney, AUSTRALIA |
| Production | FINCH Sydney, AUSTRALIA |
| Contributing | SEAN IZZARD PHOTOGRAPHY Enmore, AUSTRALIA |
Credits
| Name | Company | Position |
|---|---|---|
| Nicole Hetherington | WiTH Collective | Associate Creative Director |
| Simon Fowler | WiTH Collective | Associate Creative Director |
| Justin Hind | WiTH Collective | Co-Founder and CEO |
| Steve Coll | WiTH Collective | Chief Creative Officer |
| Adam Parsons | WiTH Collective | Client Services Director |
| Laura Glendinning | WiTH Collective | Account Director |
| Kristie Beattie | WiTH Collective | Account Manager |
Brief Explanation
To show how Qantas Assure could reward Australians for everyday activities like walking, we enlisted Academy Award winning actor Christopher Walken to show Australians how to ‘Earn Qantas Points walk’n’. We showed Christopher Walken earning Qantas Points walk’n, runn’n, box’n, climb’n, garden’n, scor’n and dance’n. Our audience could then simply decide how they’d earn their points through the type of activity they do every day.