THE GOOD EXPERIMENT

TitleTHE GOOD EXPERIMENT
BrandUNILEVER
Product / ServiceBREEZE
CategoryB01. Fast Moving Consumer Goods
EntrantDENTSU JAYME SYFU Makati City, THE PHILIPPINES
Idea Creation DENTSU JAYME SYFU Makati City, THE PHILIPPINES
PR DENTSU JAYME SYFU Makati City, THE PHILIPPINES
Production STRAIGHT SHOOTERS MEDIA Makati City, THE PHILIPPINES

Credits

Name Company Position
Merlee Jayme Dentsu Jayme Syfu Chief Creative Officer
Gian Nealega Dentsu Jayme Syfu Copywriter
Benci Vidanes Dentsu Jayme Syfu Art Director
Ronald Barreiro Dentsu Jayme Syfu General Manager
Leiza Punsalan Dentsu Jayme Syfu Account Director
Acee Vitangcol Dentsu Jayme Syfu Digital Planning Director
Dane Mangahas Dentsu Jayme Syfu Social Media Manager
Jelise Chung Straight Shooters Director
Jem Lim Just Add Water Producer
Danise Talaba Just Add Water Producer

Brief Explanation

Hidden cameras catch the unguarded reactions of mothers to their dirty children. Their disappointment in their kids quickly turns into pride as we reveal the story behind the dirt.

Links

Video URL