11 MINUTES

Title11 MINUTES
BrandAMPLE MIISSION
Product / ServiceNGO
CategoryB08. Charities, Public Health & Safety, Public Awareness Messages
EntrantSCARECROW COMMUNICATIONS Mumbai, INDIA
Idea Creation SCARECROW COMMUNICATIONS Mumbai, INDIA
Production ESCAPING ELEPHANT Mumbai, INDIA

Credits

Name Company Position
Manish Bhatt Scarecrow Communications Ltd. Founder
Aditya Bhat Business of Ideas Founder & Creative Thinker
Ankit Sharma Business of Ideas Creative Director
Harshit Desai Business of Ideas Creative Producer
Vibhu Puri Not Applicable Director
Dileep Nair Escaping Elephant ( Production House ) Producer
Savita Singh Not Applicable Director Of Photography
Rooshin Dalal Not Applicable Music Composer
Aditya Gadhvi Not Applicable Singer
Vatsala Patil Not Applicable Singer
Kunal Dabholkar Sounds Good Studio Sound Engineer
Raza Surti Escaping Elephant ( Production House ) Executive Producer
Ram Chavan Escaping Elephant ( Production House ) Art Director ( Film )
Jigar Shah Escaping Elephant ( Production House ) Line Producer
Nivedita Das Escaping Elephant ( Production House ) Costume Designer
Aneel Murarka Ample Missiion Founder
Manish Murarka Ample Missiion Founder
Gagan Bindra Scarecrow Communications Ltd. Creative Director
Gagan Bindra Scarecrow Communications Ltd. Creative Director
Vaishakh JhunJhunwala Scarecrow Communications Ltd. Senior Copywriter
Gargi Agarwal Scarecrow Communications Senior Account Executive

Brief Explanation

THE STORY BEHIND 11 MINUTES: INDIA'S MOST VIRAL VIDEO OF 2016! Over one million people die in India due to smoking each year. While most youngsters are aware of the fact that smoking damages their health, due to their living-for-the-moment attitude, long-term harm to their health is not a deterrent ENOUGH to stop them from smoking. We gave them a more compelling reason - smoking could stop you from fulfilling your most cherished desires. We dramatized the fact that every cigarette costs you 11 minutes of your life with a tragicomic story. To engage youngsters online, we cast celebrities with absolutely contrasting images. Sunny Leone, most known for her sex appeal, and Alok Nath, a veteran actor who has recently been trending since he has been typecast as an overtly religious character. The unusual pairing grabbed the attention of young netizens and ensured the message got home.

Links

Video URL