Title | 11 MINUTES |
Brand | AMPLE MIISSION |
Product / Service | NGO |
Category | B08. Charities, Public Health & Safety, Public Awareness Messages |
Entrant | SCARECROW COMMUNICATIONS Mumbai, INDIA |
Idea Creation | SCARECROW COMMUNICATIONS Mumbai, INDIA |
Production | ESCAPING ELEPHANT Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Manish Bhatt | Scarecrow Communications Ltd. | Founder |
Aditya Bhat | Business of Ideas | Founder & Creative Thinker |
Ankit Sharma | Business of Ideas | Creative Director |
Harshit Desai | Business of Ideas | Creative Producer |
Vibhu Puri | Not Applicable | Director |
Dileep Nair | Escaping Elephant ( Production House ) | Producer |
Savita Singh | Not Applicable | Director Of Photography |
Rooshin Dalal | Not Applicable | Music Composer |
Aditya Gadhvi | Not Applicable | Singer |
Vatsala Patil | Not Applicable | Singer |
Kunal Dabholkar | Sounds Good Studio | Sound Engineer |
Raza Surti | Escaping Elephant ( Production House ) | Executive Producer |
Ram Chavan | Escaping Elephant ( Production House ) | Art Director ( Film ) |
Jigar Shah | Escaping Elephant ( Production House ) | Line Producer |
Nivedita Das | Escaping Elephant ( Production House ) | Costume Designer |
Aneel Murarka | Ample Missiion | Founder |
Manish Murarka | Ample Missiion | Founder |
Gagan Bindra | Scarecrow Communications Ltd. | Creative Director |
Gagan Bindra | Scarecrow Communications Ltd. | Creative Director |
Vaishakh JhunJhunwala | Scarecrow Communications Ltd. | Senior Copywriter |
Gargi Agarwal | Scarecrow Communications | Senior Account Executive |
THE STORY BEHIND 11 MINUTES: INDIA'S MOST VIRAL VIDEO OF 2016! Over one million people die in India due to smoking each year. While most youngsters are aware of the fact that smoking damages their health, due to their living-for-the-moment attitude, long-term harm to their health is not a deterrent ENOUGH to stop them from smoking. We gave them a more compelling reason - smoking could stop you from fulfilling your most cherished desires. We dramatized the fact that every cigarette costs you 11 minutes of your life with a tragicomic story. To engage youngsters online, we cast celebrities with absolutely contrasting images. Sunny Leone, most known for her sex appeal, and Alok Nath, a veteran actor who has recently been trending since he has been typecast as an overtly religious character. The unusual pairing grabbed the attention of young netizens and ensured the message got home.