| Title | BRING BACK THE TASTE OF HOME IN THE MEMORIES OF FAMILY LOVE |
| Brand | UNILEVER |
| Product / Service | KNORR |
| Category | C01. Viral Film |
| Entrant | VIZEUM HONG KONG, HONG KONG |
| Idea Creation | VIZEUM HONG KONG, HONG KONG |
| Media | PHD, HONG KONG |
| Production | COMMAND N MEDIA LTD. Hong Kong, HONG KONG |
| Production 2 | OUT OF TUNE MUSIC Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Zeni Wong | Vizeum | Head of Curation, Social |
The video follows a mother and son as they each shared personal sentiments on what a home-cooked meal means to them; Clarence, the son, spoke longingly of his mom’s cooking while reflecting on having fewer dinners at home due to work. He was then surprised with a meal cooked by his mother as he watched a recording of her describing her love when she cooks for her son. This interaction was hosted by Joyce Cheng, a well-known celebrity that the public of Hong Kong has watched over as she grew up, and who’s own celebrity mother recently passed away a few years ago. Joyce reminisced her own family, then broke down into tears as she was surprised with a meal of her mother’s signature dishes. The video concluded at this touching moment, as Joyce encouraged people to treasure the family dining moment.