Title | BRING BACK THE TASTE OF HOME IN THE MEMORIES OF FAMILY LOVE |
Brand | UNILEVER |
Product / Service | KNORR |
Category | C01. Viral Film |
Entrant | VIZEUM HONG KONG, HONG KONG |
Idea Creation | VIZEUM HONG KONG, HONG KONG |
Media | PHD, HONG KONG |
Production | COMMAND N MEDIA LTD. Hong Kong, HONG KONG |
Production 2 | OUT OF TUNE MUSIC Hong Kong, HONG KONG |
Name | Company | Position |
---|---|---|
Zeni Wong | Vizeum | Head of Curation, Social |
The video follows a mother and son as they each shared personal sentiments on what a home-cooked meal means to them; Clarence, the son, spoke longingly of his mom’s cooking while reflecting on having fewer dinners at home due to work. He was then surprised with a meal cooked by his mother as he watched a recording of her describing her love when she cooks for her son. This interaction was hosted by Joyce Cheng, a well-known celebrity that the public of Hong Kong has watched over as she grew up, and who’s own celebrity mother recently passed away a few years ago. Joyce reminisced her own family, then broke down into tears as she was surprised with a meal of her mother’s signature dishes. The video concluded at this touching moment, as Joyce encouraged people to treasure the family dining moment.