BRING BACK THE TASTE OF HOME IN THE MEMORIES OF FAMILY LOVE

TitleBRING BACK THE TASTE OF HOME IN THE MEMORIES OF FAMILY LOVE
BrandUNILEVER
Product / ServiceKNORR
CategoryC01. Viral Film
EntrantVIZEUM HONG KONG, HONG KONG
Idea Creation VIZEUM HONG KONG, HONG KONG
Media PHD, HONG KONG
Production COMMAND N MEDIA LTD. Hong Kong, HONG KONG
Production 2 OUT OF TUNE MUSIC Hong Kong, HONG KONG

Credits

Name Company Position
Zeni Wong Vizeum Head of Curation, Social

Brief Explanation

The video follows a mother and son as they each shared personal sentiments on what a home-cooked meal means to them; Clarence, the son, spoke longingly of his mom’s cooking while reflecting on having fewer dinners at home due to work. He was then surprised with a meal cooked by his mother as he watched a recording of her describing her love when she cooks for her son. This interaction was hosted by Joyce Cheng, a well-known celebrity that the public of Hong Kong has watched over as she grew up, and who’s own celebrity mother recently passed away a few years ago. Joyce reminisced her own family, then broke down into tears as she was surprised with a meal of her mother’s signature dishes. The video concluded at this touching moment, as Joyce encouraged people to treasure the family dining moment.

Links

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