MUSIC THE WAY THE ARTIST INTENDED

TitleMUSIC THE WAY THE ARTIST INTENDED
BrandBEATS BY DR. DRE
Product / ServiceBEATS STUDIO WIRELESS & BEATS PROS
CategoryB02. Durable Consumer Goods
EntrantR/GA Shanghai, CHINA
Idea Creation R/GA Shanghai, CHINA
Production R/GA Shanghai, CHINA

Credits

Name Company Position
Kim Jerbo R/GA Associate Creative Director
William Esparza R/GA Executive Creative Director
Abram Stizer R/GA Executive Producer
Binbin Zhu R/GA Producer
Kenwyn Forgenie R/GA Account Manager
Tian Black + Cameron Editor
Matthew Luhks Beats By Dr. Dre Global Brand Director
Angela Barber Beats By Dr. Dre Executive Producer
Diallo Marvel Beats By Dr. Dre Director of Advertising
Peggy Dai Beats By Dr. Dre Relationship Manager
Din Zheng Beats By Dr. Dre Brand Marketing
Jason White Beats By Dr. Dre VP Marketing
Faye Yu Beats By Dr. Dre APAC Digital Marketing Manager

Brief Explanation

From inside the studio, to out, Beats are an integral part of JJ LIn's creative process. They give him a window into how fans hear the music that he composes, sings and produces. In this film, JJ Lin reflects on his latest album, recorded on binaural audio in a variety of different environments, seeking to bring his listeners into each space, letting them hear exactly what he hears, and feel what he feels.

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