Title | MUSIC THE WAY THE ARTIST INTENDED |
Brand | BEATS BY DR. DRE |
Product / Service | BEATS STUDIO WIRELESS & BEATS PROS |
Category | B02. Durable Consumer Goods |
Entrant | R/GA Shanghai, CHINA |
Idea Creation | R/GA Shanghai, CHINA |
Production | R/GA Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Kim Jerbo | R/GA | Associate Creative Director |
William Esparza | R/GA | Executive Creative Director |
Abram Stizer | R/GA | Executive Producer |
Binbin Zhu | R/GA | Producer |
Kenwyn Forgenie | R/GA | Account Manager |
Tian | Black + Cameron | Editor |
Matthew Luhks | Beats By Dr. Dre | Global Brand Director |
Angela Barber | Beats By Dr. Dre | Executive Producer |
Diallo Marvel | Beats By Dr. Dre | Director of Advertising |
Peggy Dai | Beats By Dr. Dre | Relationship Manager |
Din Zheng | Beats By Dr. Dre | Brand Marketing |
Jason White | Beats By Dr. Dre | VP Marketing |
Faye Yu | Beats By Dr. Dre | APAC Digital Marketing Manager |
From inside the studio, to out, Beats are an integral part of JJ LIn's creative process. They give him a window into how fans hear the music that he composes, sings and produces. In this film, JJ Lin reflects on his latest album, recorded on binaural audio in a variety of different environments, seeking to bring his listeners into each space, letting them hear exactly what he hears, and feel what he feels.